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With over twenty years in the fashion business as a buyer for my own independent boutiques and online stores, i grew tired of what seemed like ‘hit or miss’ 48 hour fashion trends. As a buyer and retailer myself, i knew that in addition to ‘on trend’ fashion, what customers also want are reliable, safe, quality garments that they know will fit well and that can be worn all year round. With this in mind, the Abi Odun brand was launched!

Introducing a brand new British born label! Inspired by the simplicity of the 1960’s era, Abi Odun is your new modern, ‘’office to occasion’’ softly tailored women’s wear brand featuring strong, sharp, simple-yet-sexy dresses. With a key focus placed on quality as well as workmanship, Abi Odun range is made from delectable wool quality crepes and French lace and for those extra special occasions!

Abi Odun is the brand you reach for when all else fails, the treasured ‘’go-to’’ dress, the label you can rely on to look good and feel good. We hope you enjoy wearing your items as much as we enjoyed designing them…